Woojin’s work investigates the malleability of an artist’s studio practice under certain conditions. She has developed her artist practice while working as an Art Director at a New York advertising agency. She took advantage of her access to the corporate office environment to depict or idealize the physical scenes, daily habits, and activities. Such access allowed her to locate and reveal hidden pivot points that describe human interaction with the physical office-scape.
The potential irony of non-productive action versus productive action as well as its relation to labor and the workplace are important triggers in her work. They designate recurring points of conversion in the goals of her daily activities between herself, as a professional designer, and her other half, as an artist. She enjoys exploring these thresholds, those mysterious areas of interaction that mediate between different realities—so she can reimagine these territories.
